2D barcodes make a splash at Global Shop Event
2D barcodes offer formidable opportunities for retailers looking for new ways to drive store traffic and connect with shoppers. At Global Shop, all of the retail industry’s leaders and innovators will...
View ArticleWe’re exhibiting at SXSW. Come and join us!
Year after year, SXSW has proven to be a go to destination for the latest innovations in film, music and technology. The annual media event showcases the brightest minds in up-and-coming technology...
View ArticleBest QR Code Campaigns of Q1 2012
Not too long ago, we selected our top QR Code Campaigns for 2011, a collection that featured some very inspired and creative work. With 2012 well on its way, it seems marketers are growing even more...
View ArticleVirtual Shops: From Experiment to Fruition
The latter half of 2011 was highlighted by a series of mobile-commerce experiments using QR codes. The goal was to understand the changing nature of shopping, driven by shoppers’ adoption of mobile...
View ArticleLondon is Calling – for QR Codes
This year, the London summer Olympics will feature QR codes that will link spectators to mobile sites featuring Olympic gear, important information and more. Get your QR code news and more from ScanLife.
View ArticleHow QR Codes Mobilized the London Olympics [VIDEO and CASE STUDY]
The 2012 London Olympic and Paralympic games officially wrapped up, and ScanLife was thrilled to be a part of this global event. These Olympics marked the first time that mobile truly became part of...
View ArticleQR Code Usage Among European Smartphone Owners Doubles Over Past Year
ComScore, a leading digital business analytics company recently released an overview of mobile commerce and QR code usage across the five largest European markets (France, Germany, Italy, Spain and the...
View ArticleMobile Shopping Continues to Surge
Virtual stores, like the Tesco's in South Korea and others, have yet to take the world by storm. However, smartphone adoption is having a profound – if not slightly stealthier impact on shopper...
View ArticleHow Mobile is Transforming Retail
As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence...
View ArticleMobile Engagement & QR Codes to the Rescue of Retail
In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further....
View ArticleTurn Mobile Customer Engagement Into a Long-Term Relationship
On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information? And, even if they are...
View ArticleConsumer Behavior & Preferences Infographic 2016
The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings...
View ArticleScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency...
Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts...
View ArticleDirect Mail is Still Relevant in a Mobile World
As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant...
View ArticleIt’s Back! Save 2% on USPS Direct Mail Using Mobile Technology
The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to...
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